Spicy Food Phenomenon
Food business with a spicy theme always invite
curious of the costumer. Culinary or any food that is given spicy appetite by
using the level of spiciness always run. From street snacks to professional
franchises, spicy foods are always favored by buyers. Moreover, if the food is
a new type of food that has no competitors.
Still remember in mid-2010, the phenomenon of dozens
of people lined up in a car at a certain time to get cassava chips spicy? The
taste of savory and spicy cassava chips that became a byword from mouth to
mouth. Many are curious about the flavor of cassava chips from Bandung. Coupled
with a unique marketing pattern, by selling directly through partners called
'generals' and utilizing social media like Twitter and Facebook, Maicih chips
became the most hits of food at the time.
The owner, Reza Nurhilman in several interviews in
the media, claimed his turnover reached billions of dollars with production to
reach tens of thousands of bags of chips with spicy level 1-10 each month. The
business idea of spicy chips was followed by several people and sprung
up a variety of other spicy chips brands that became competitors Maicih.
Chicken spicy penyet, it is common and you can find
it in the stalls of roadside tents or public restaurants. But the franchise
that sells fried chicken with the level of spiciness that can be selected, a
breakthrough and fishing curious buyers. As did the Richese Factory franchise
restaurant. Spicy sauce from level 1 to 5 makes buyers hooked. This innovation
is the slit fried chicken Richese able to compete with Kentucky Fried Chicken
(KFC) and McDonald's (McD) who has dominated the fried chicken franchise
restaurant since tens of years ago.
Why is food with a spicy sensation always a place
among the culinary connoisseurs in Indonesia? Is it true that most Indonesian
people like spicy food?
Former Head of BPOM Roy Sparringa who is also a
culinary observer said, spicy food in Indonesia comes from the public interest
to eat all kinds of food by using sambal. There are dozens or even hundreds of
types of chili in Indonesia are very diverse.
Sambal and chili is an integral part of processed
food in Indonesia. His position is no longer as a complement to food, but the
main food. Roy also said, other factors that make the people of Indonesia love
to eat sambal or spicy food is habit.
Doctorate in the field of Food Science and Technology
University of Reading, UK, this adds, the indulgence of Indonesian people
eating sambal could be because it has understood the many nutrients in chili
peppers processed into sambal. Chili as a source of vitamins and minerals
essential for the body. There are a number of vitamins contained in chili,
ranging from vitamin C, vitamin A, vitamin B. Then there is also iron, anti-oxidants
and others.
While culinary expert Indra Ketaren said, based on
reports of Starch Fossil and the Domestication and Dispersal of Chili Peppers
(Capsicum spp.L.) in the Americas, chili powder is used in Maya and Aztec
Indian food dishes, one of the indigenous tribes in Latin America.
Chilli plants go to Indonesia thanks to the
adventurer Christopher Colombus when he left for Spain from Latin America. In
his journey across the ocean, from Spain, chili seeds began to spread to
various countries to the earth archipelago. Based on other sources, Indra
explained, the close relationship between the people of Indonesia with sambal
believed to have lasted for a long time. In the 10th century Ramayana texts
have referred to chili as one of the important trading commodities of ancient
Javanese times. Yet another literacy says that chilies began to be familiar
with Indonesians in the colonial era.
Food is one of the important role holders in human
life, especially as we are Indonesians rich in diversity.
Which includes the tribe, the culture, until in the
case of culinary, each region must have a unique culinary from its own region,
this should be grateful for our country has so many different menu choices of
different Indonesian food in each region.
Not a few Indonesian people who love food with spicy
taste, even now is booming spicy eating with various levels ranging from the
lowest level only standard spicy until the highest level of spicy has been
exceeded the average, but this phenomenon becomes interesting in Indonesia
various circles want to try foods with spicy taste ranging from parents, youth,
teenagers, even children.
Although not everyone likes the spicy taste in the
food, but it feels like eating without spicy taste is not delicious for
Indonesians, the spicy taste of food is perceived not only as an appetite
enhancer but also has become necessary for some people to enjoy the dishes he
ate
Spicy foods in addition to being an appetite enhancer
but also as one source of disease, really?
For centuries, chili has been used as a medicine for
inflammation and blood circulation. In fact, with blood flowing faster, the
body will more quickly replace the damaged cells and also remove toxins from
the body.
Based on several studies, chillies and spicy foods
derived from spices have health benefits for the body.
1.Easy breathing
Spicy foods act like espektoran and help people with
asthma, chronic bronchitis, sinusitis, and other respiratory diseases breathe
better.
2.Maintain the
mood
Red chili boosts levels of endorphins and serotonin
that relieve pain and give feelings of comfort. This hormone could help treat
stress and depression
3.Anti-Cancer
Many studies indicate regular consumption of spicy
foods will reduce the risk of cancer. Capsaicin slows the growth of cancer
cells and in many cases cancer cells die without damaging healthy cells in the
vicinity.
4.Flu
Capsaicin helps increase the expenditure of sweat and
relieves the symptoms of the disruptive flu. Spicy foods will also help open
the airway, reduce sinusitis, and other flu symptoms.
5. Lose weight
Chili contains capsaicin which will speed up
metabolism and help the body burn calories faster. This happens because
capsaicin increases body temperature and plays a role in increased heart rate
6. Spicy
flavors in foods have the ability to reduce joint inflammation and bone damage
7. Improve
digestive function
The benefits of chili in the gastrointestinal tract
are improving blood circulation in the abdomen and increasing the mucus layer.
Capsaicin also helps kill H.pylori bacteria that cause heartburn.
However, if you experience heartburn after eating
spicy food, try an antiacid tablet that will neutralize the acid in the
stomach.
8. Heartbeat
Chili healthy heart by preventing blood clotting.
Research also shows bad cholesterol / LDL levels can prevent oxidation that can
cause blockage of blood vessels.
Capsaicin is also effective against inflammation,
which has been identified as a risk factor for heart disease.
But there are also negative effects of spicy cuisine,
among others:
1. spicy food can cause irritation and form a strange
pattern of the tongue
2. reduce the protective layer of the stomach so that
the stomach is susceptible to infection
3. spicy food can also disrupt the production of
stomach acid, causing discomfort in the stomach.
4. spicy flavor may also have an effect on sleep
quality or insomnia
5.While the worst impact due to frequent spicy
consumption, is that our tongue becomes less able to recognize the taste of
food or drinks consumed.
6.Harmful For the Stomach
Spicy foods cause damage to the stomach wall. This is
because, the spicy type of food is a combination of acid and too much acid in
the frown, it causes damage to your stomach wall.
7.The cause of Acute Ulcer
Spicy foods lead to Gastritis or acute ulcer disease.
Symptoms of gastritis such as vomiting, nausea, diarrhea.
8.The Cause of Skinny Body
Spicy foods cause your weight decreases. So reduce or
eliminate from the habit of eating spicy food if you want a little fat or you
are classified as thin.
9. Headache.
Spicy foods result in you being hit by a headache
from the effects of gastritis. Because of consuming too much spicy food.
10. 10. Spicy food is not good for your skin health
Yes, consuming too much chili what else in the fry
will make your skin becomes oily and lots of fat deposits are retained in the
skin, especially facial skin so people who like to eat chili sometimes we can
face pimples. For that if you are someone who is fond of chili sauce then
control your diet to keep you healthy.