Exhibitions or culinary festivals are familiar in our surrounding. More companies and event organizers are organizing this event, either as a venue for corporate promotions or making a profit.
Understandably, this culinary festival is able to suck up thousands to hundreds of visitors in the implementation. Of course, this is very appropriate for a company's promotion.
Beyond that, the number of local and typical food connoisseurs also continues to grow from year to year. By serving a variety of culinary from various regions in one integrated location, of course, allowing culinary enthusiasts to enjoy good food.
So far, big cities, such as Jakarta, Surabaya, Semarang and Bandung, are still the main cities serving culinary festival. Yes, people in big cities do tend to have an interest in culinary fairs. Moreover, they make this as a recreational event for the family.
In fact, food festivals are often also the object of hunting for people who are curious about a unique and unique dish of an area that he never visited. Some people even regard this culinary festival as a recreational object.
In addition, diverse culinary actors are also only in big cities. Culinary entrepreneurs are often waiting for the festival to boost sales. If calculated on an annual basis, sales from culinary festivals alone make up nearly 50% of total turnover a year.
As with other events, a mature concept becomes the most important thing to prepare for this culinary festival. In concept, event organizer can choose the scheme of this festival. Culinary tourism has become a mandatory agenda during the holidays to various regions, even countries. For some travelers, hunting typical local food is again unique is precisely the main event.
First, the concept of breaking up with a culinary agent who is a restaurant owner or restaurant. With this scheme, usually the organizer will offer a booth for rent to the restaurant actors in an exhibition event.
Second, is profit sharing. The organizers do not charge for the booth rent, but share the benefits of culinary income.
The third scheme is to embrace cooperation with the company. Typically, in this scheme, the company will become a sponsor and pay the entire cost of the organization.
Therefore, insight into culinary, emerging trends and culinary market potential in a region becomes important information for organizers. For now, local and traditional food is still a favorite.
Furthermore, a good relationship with the number of restaurant owners is also important, especially the legendary shops.
The key to successful culinary festival is on the promotional agenda. The vigorous promotion in various mass media proved to be effective for sucking visitors coming to the event. By holding the sponsor, promotional affairs can be done together with the sponsoring company.
In a culinary festival project, the procurement of this venue takes up a substantial portion of the budget. The venue of this event also depends on the number of participants and the number of visitors who become the target of the event.
By serving a variety of specialties from different regions and countries in one location, would make it easier for lovers of culinary to enjoy good food. No need to visit one by one in each region.
Well, culinary festival or
exhibition certainly will not run successfully without the presence of the
event organizers or famous as event organizer (EO). They just held a culinary
festival only.
Food business is in demand every time. Profit opportunities are also quite large if you successfully win the market competition, provided you always run the right business strategy. As a businessman in the field of food and beverage, you should not miss the opportunity to follow the culinary festival. Usually a culinary festival is a food bazaar with certain themes. The theme most liked by the community is the variety of culinary archipelago.
How to Get Some Profit in Festival Culinary
As we know that there are so many
sellers in Culinary Festival, there are some tips to get some profit in
festival culinary, such as:
Choose your Favorite Menu
Choose your Favorite Menu
- Favorite menu on your business should be the main dish in culinary festival. You should not run out of the menu stock during the event. Your workforce should also be adept at recommending a favorite menu to prospective customers who are choosing the food menu.
Prepare Skilled Workers
- The atmosphere at the culinary festival must always be crowded and crowded with visitors. So, you have to take anticipatory steps by preparing a skilled workforce. Make sure that your workforce can serve customers swiftly. Do not let customers get disappointed and wait too long, because simple things can have a big impact for your business.
Choose a Strategic Stand Location
- The strategic stand location will affect your business turnover during culinary festivals. So, choose the location of booths that pass by many people and not too hot. Thus, potential customers will be more interested in buying food at your booth.
Unique Package will be the Fascination
- It turns out the unique use of packaging is very important when following the culinary festival event. When there are customers who bring interesting food packaging, visitors who see the festival would be so curious. Packaging your product can be an effective means of promoting soft selling.
Do not Forgot with Other Promotional Facilities
- Prepare an eye catching business card for your customers. The business card must include the name of the business, contacts, and social media account that can be contacted. Customers who love your product and want to buy again later will have no trouble contacting you.
Follow the Trending Food
- Maybe your
products do not consist of food and drinks that are hits. But there's no harm
in adapting these trends. You can make a variety of foods consisting of a
mixture of cheese, salted eggs, or other ingredients that are being liked. So
that your various menus so more tantalizing and interesting to try. Make sure
that the blend of food that is hits is still compatible with the original taste
of your food products.
